Optimizing your ads is one key factor to embrace when placing ads on your blog.
Of course everyone loves to increase or improve ads revenue and a good way to go about that is by practicing proper ads placement techniques and that’s what you’re about to be taught today.
In this article, I’m going to put you through on the best ads placement approach to embrace to optimize ads on your site, thus improving its visibility to your site visitors as a result, improve good revenue. Keep reading to learn more.
How Do I Properly Place Ads On My Blog To Improve Ad Revenue?
Placing ads to earn more depends on various factors such as: the platform you are using, the type of ads you are placing, the targeted audience, and the quality of your ads.
Below are some general tips that can help you place ads to earn more:
1. Choose The Right Platform.
When you want to pick an ad network to monetize your blog, picking the platform that aligns with your target audience is very important.
For example: if you are targeting a certain demographic, like tier one countries (for example: USA, Canada UK), you might want to consider ad monetization networks like: Adthrive, Mediavine, Monumetric or AdSense, as these ad networks has thousands of advertisers from tier one countries who would like their ads-campaigns to be served to audiences from tier one regions too.
Therefore, choosing any of the aforementioned ad networks puts you on the advantage of targeting your specified audiences which will improve your ad revenue for sure.
2. Know Your Target Audience.
Research your audience to understand their needs and preferences.
This will help you create more effective ads that are more likely to resonate with your target audience.
And how do you serve ads that best target your audience?
You’ll achieve this by researching and writing on keywords that target a certain region. When that is done, your ad network company or program will automatically serve ads within the article that best relates with what the article is all about, this will captivate readers-interest to click on them, thus increasing revenue.
For example: If an article is about football, when football-lovers visit the article, the ad company serves football-related ads within the article, this will stimulate clicks because the ads within the article are related with the intent of the users.
You can as well ask for help from your ads-provider to assist you place ads in the most suitable places/regions on your blog and in the best formats that best suits your target audience. This approach will further help optimize ads on your blog and improve your monthly revenue income.
3. Use Eye-Catching Visuals.
Make sure your ads are visually appealing and attention-grabbing. This is one way to stimulate clicks, thus increasing ads revenue.
High-quality images or videos can help your ads stand out and instigate curiosity which leaves the audience no choice but to click on the ads to seek the information behind it.
Therefore serving eye-catching ads on your blog will definitely help increase your monthly ad profit. Ad networks like Adsthrive, Mediavine, Monumetric, Ezoic and AdSense serve high quality ads.
4. Test And Optimize.
Continuously test and optimize your ads to improve their performance. Try different ad formats, copy, and visuals to see what works best for your target audience.
Every blog has a unique navigation style, therefore, a continual testing and refining of your ads will help raise their effectiveness, as this will help you to find out what appeals to your target demographic the most.
5. Consider Targeting Options.
Most ad platforms allow you to target your ads to specific demographics, interests, and behaviours. Take advantage of these targeting options to reach your ideal audience.
Target different keywords to different demographics of your choice, and ads that best suit or relate to your targeted regions will be displayed within your article. This will stimulate click-through-rate (CTR) and in turn improve your ad revenue.
6. Monitor Your Performance.
Regularly monitor your ad performance and adjust your strategy as needed. Analyze metrics such as: click-through-rate, conversion-rate, and cost-per-click to optimize your ads for better performance.
By following these tips and consistently optimizing your ads, you can increase your chances of earning more through advertising.
In Conclusion.
To optimize ads on your blog comes with different techniques and implementation to know which is best suitable. However the aforementioned techniques have been proven to be the best ways one can optimize ads on his/her blog to increase or improve earnings.
