Do you own a YouTube channel or you’re aspiring to own one and you’re questing to know how to grow your channel to maximize visibility and audience engagement?
If yes, then it pleases me to congratulate you, because you’re definitely on the right page.
In this article, I’m going to put you through by dishing out some hot YouTube SEO tips to rank and grow your YouTube channel and boost revenue. Keep reading to learn more.
YouTube SEO Tips
1. Create High Quality Content.
Quality comes first before quantity.
To make a name for yourself (or brand) and grab a spot on YouTube, you have to create high-quality content that engages your audience. Contents that are intriguing, captivating and most importantly answers user’s most burning questions.
YouTube’s algorithm favours videos that keep viewers watching for longer period of time. Therefore, the secret is to create top-notch contents that can keep users engaged for a longer period of time.
2. Use Relevant Keywords In Your Video Title.
Now, before you hit that publish button, ensure to use the relevant keywords in your video title, description, and tags.
Research keywords that your target audience is searching for and use them strategically in your video metadata. This approach will boost your videos ranking on YouTube, thus increasing visibility to intent searchers.
3. Optimize Your Video Thumbnail.
Your YouTube video’s thumbnail is like a representative of your video. It’s a reflection of the content of your video, therefore optimizing it is a must if you want to attract audiences to view your videos.
And how do I optimize my YouTube video thumbnail? Don’t worry, I’ve got your back.
To optimize your video thumbnail, you have to create or choose a thumbnail that accurately represents your video content and also visually appealing to potential viewers.
4. Use Closed Captions Or Subtitles.
Using closed captions or subtitles in your YouTube video won’t only help your viewers better understand or comprehend your videos but also help search engines better understand your video content too.
You don’t know how to go about using closed captions or subtitles in your YouTube videos? Here’s a guide below:
- Upload your video to YouTube.
- Once the video has uploaded, click on the video on your YouTube dashboard.
- Click on the “Subtitles/CC” button located below the video player.
- Click “Add new subtitles or CC” and select your language.
- Choose whether you want to upload a file or create new subtitles.
- If you choose to create new subtitles, type in the text for each caption in the text editor.
- Set the timing for each caption by using the “Set timing” button or by clicking on the timeline below the video player.
- Save your subtitles/CC and publish them to your video.
After you have added the subtitles/CC to your video, they will be displayed as an option for viewers to turn on or off while watching your video. Adding closed captions or subtitles to your video can improve accessibility for viewers and can also help with SEO as search engines can crawl and index the text of the captions.
5. Build A Community Around Your Channel.
Aside from building and growing your YouTube channel, building a community around your channel is one of the important SEO tips to apply. As this encourages viewers to like, comment, and subscribe to your channel. Engaging with your audience can help increase your video’s visibility.
You can create a Facebook page, group or a Telegram group or channel to build a community around your YouTube channel, this platform will help your users educate and engage with themselves by discussing exclusively on subjects related to your videos.
6. Promote Your Videos On Social Media & Other Relevant Platforms.
Don’t stop at building a community around your YouTube channel, you should share your videos to your blog (if you have one), your Facebook group, page, and even Telegram group or channel and other online platforms to drive traffic to your channel.
7. Analyze Your Channel’s Analytics.
YouTube provides valuable data on your channel’s performance, such as watch time, engagement, and traffic sources. Use this information to optimize your channel and improve your SEO strategy.
